Social Media is more than just Twitter and Facebook. There’s blogs, social bookmarks, micro-blogging, social communities, video and picture sharing. Now say that 3 times fast. No really. I’ll wait. Should you, as a local business, do all of that? No. Not necessarily, but there are some that you should consider. You should gear your…
SEO (search engine optimization) has been one of those buzzwords for a while now. And it’s been largely misinterpreted and/or tossed around like a hot potato. It is something you have to do on your website though, in order to get noticed on search engines as well as holding the interest of your customers. I’ll…
You’ve put so much hard work into your Social Media plan, but are you checking on the ROI (Return Of Investment)? You need to be able to distinguish what works and what doesn’t work for your customer base. Here’s the free tools setup you need in order to begin collecting data for your social media…
The space you have to say something: 140 characters on Twitter 140 characters on LinkedIn 420 characters on Facebook What will you say with the space provided? Sure you could just send out specials, company trivia, industry-related links, but you have to mix it up a little. Keep things interesting to read, but still relevant…
The proper title for this blog post is How to Market Your Website (the basics)… but what I really want to call it is: How I Pwned My Daughter’s International Night at School. I’m not a competitive person by nature, but what I am is a marketer. I’ve always had a marketing mindset, maybe because…
Alright. You’re a small business and you just signed up to Twitter, and now you’re left wondering… “What should I tweet about?” Well worry no more fellow Tweep! or Twerp. I like twerps. Current specials. But more than just current specials, you could Tweet of a SPECIAL special such as a discount between 12pm-3pm or…
Disclaimer: These social media time management tips are used when you don’t have time to actually engage. Your primary goal for creating a social media strategy for your business is engagement with new and existing customers. Not to just make noise. I’ll cut to the chase. Ultimately it can take you 30 minutes to update…
Creating a Social Media contest benefits your local business by building traffic to your website and promoting engagement with customers. So it’s a win-win situation. I won’t drone on and on why it’s a great idea.. let’s just get to the meat and potatoes of how to create a social media contest for your business.…
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